If you're a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it's hard to stand out from the crowd. But don't worry: Here are 10 small business marketing strategies that work
1. Understand the potential of existing customers
A 1990 study by Bain & Company and HBR found that it was five times more expensive to acquire a new customer than to close an existing one. This means you should not stop marketing once they have made a purchase.
Identify your chances of buying, selling, and selling in reverse. Because your existing customers have already bought, know, love you, and trust you. If you give them a good performance, give them a reason to do business with you and if necessary.
Even if the need does not arise (in the case of a one-off purchase without sales opportunities), you still have to please your customers. Word of mouth is a powerful (and free) promotional tool.
2. Use free advertising tools
When it comes to free advertising tools, it is important to note that since you are committed to a limited and wide range of goals, there is no need to fill your overhead with gadgets. Use free advertising tools where possible, and commit to paid tools only if you know they will greatly improve existing performance or performance. Here is a helpful list of marketing tools (some free and paid).
3. Create a website to own your online presence
Having a good looking website is one of the most important assets you will build for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can contact you.
The channel you will always own (unlike other forums that may change policies or go out of style), and has the potential to generate organic traffic in addition to being a source of traffic from ads and other marketing programs.
Your website is not just a simple brochure, either. You have the ability to turn it into a 24-7 vendor by understanding how to turn traffic and turn it into a track (more on that later).
4. Consider blogging to attract potential opportunities to your website
Blogging is a great way to generate organic traffic, especially for those who have not yet reached a decision to purchase. In addition, it can establish loyalty in your space and position you as a thought leader.
To start a blog, you can use an inexpensive or free website tool to create a free site and use one of their templates. Even if you publish only once a week, it will improve the visibility of your website online and help teach potential customers why they should trust your company. If you are planning to write your own post, check out this beginner's writing guide.
Once you start writing, you can add an invitation to action to your post so that visitors subscribe to your blog and receive emails this is a great way to start tracking and give potential customers a way to get information if they are not ready to buy anything for you right now.
5. Advertise yourself on social media
Social media may seem like an exciting forum for people to get together and connect, but it is actually a powerful business tool. Social media can help you increase your domain authority, improve your search engine rankings, and engage with potential customers. Why not want to be seen where your potential customers are spending their time?
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